At physical casinos, blackjack is a very social game. Players often banter with each other and the dealer while playing, and can sometimes get quite excitable when one of them is close to scoring big. While online casinos can’t fully replicate the experience, it’s still a significant part of why many players gravitate to blackjack. This article explores why your company needs to take note of this, and why player socialization is an important matter to consider amongst your customers.
Table of contents
1. Playing Online is Lonely?
2. Live Dealer Casino Makes a Difference
3. The Importance of Customer Socialization in Online Blackjack
3.1 Engagement
3.2 A Community of Players
3.3 Comfort
3.4 Learning from Each Other
3.5 Competition
4. Potential Issues & Fixes
4.1 Language barrier
4.2 Player Moderation
Playing Online is Lonely?
The nature of online casino games, including blackjack, is that they are generally more solitary. Even when players choose multiplayer blackjack games, their interactions with each other are limited by the software. There’s no recreating the feeling of a physical blackjack game, with fellow players cheering them on as you stake your bets on the next hand. There’s no human dealer either, so confused players will struggle to understand what is going on.
And language barriers may make things even more complicated. With the wide reach of online casino blackjack, players from all around the world can join. Your casino may see a British man struggling to communicate with a Vietnamese, unable to understand phrases like “luật chơi blackjack” (blackjack rules) or “chơi blackjack online” (play blackjack online).
Live Dealer Casino Makes a Difference
This is why some players who like the community experience turn to live dealer blackjack, which your casino can also host if you seek out the right provider like Nautilus.
Via live dealer blackjack games, players can get an experience much closer to the original, with live streamed fellow players and a dealer making them feel as though they’re sitting right there in the casino.
The ability to see other players and the dealer face to face makes a big difference, and has an effect on player satisfaction. And the option to communicate is still there, of course. All live casino games have a chat box, too. This chat box allows players to message each other and the dealer, to ask for help or celebrate wins. This fosters a social experience that replicates the feeling of being at a real blackjack table. If players are confused and have questions about topics like “luật chơi blackjack” (blackjack rules) or “chơi blackjack online” (play blackjack online), they can easily ask the live blackjack dealers for help.
Many online casinos also offer even more options for players to communicate, via channels like social media.
The Importance of Customer Socialization in Online Blackjack
Now, let’s explore why providing channels and encouragement for your customers to socialize is so vital to your online casino’s success.
Engagement
In online casinos, it’s important to keep players engaged so they don’t get bored or frustrated and leave. Online casino blackjack games are fun in their own way, but are definitely less engaging for players compared to live dealer casino blackjack. After all, just pressing a button and waiting to see the results onscreen isn’t exactly the most exciting thing, regardless of the results.
While your players still have to press buttons in live dealer blackjack, they at least have the option to interact with others, which helps boost engagement.
A Community of Players
Allowing your players the avenue to interact can also help them form a community of other like-minded individuals. If your casino offers other socialization options like forums on top of the game chat features, you can foster an exciting and active player community.
This isn’t just beneficial for the players, but also your casino’s profits. Fostering a community of players can help your marketing efforts via word-of-mouth, and save costs on your advertising budget.
Comfort
Comfort is another important factor for your online casino’s players, to ensure they have a good time and stick around longer. The more players have positive interactions with each other as well as the dealers, the more comfortable they’ll be with staying longer in your online casino.
Humans ARE social animals after all, whether we’re working, or eating, playing together.
Learning from Each Other
By giving players room to interact in your casino’s live dealer blackjack games, or on forums, your casino can also create more staying power. Letting them communicate means they have opportunities to learn from each other, and share tips and tricks for blackjack. They can ask each other questions about topics like “luật chơi blackjack” (blackjack rules) or “chơi blackjack online” (play blackjack online).
As they develop their skills, they’ll find blackjack games more enjoyable, and will stick around longer. They may even choose to try out your casino’s other games!
Competition
Allowing communication also has the positive side effect of fostering healthy competition amongst your casino blackjack players. While blackjack isn’t a game where players compete with each other, they can still cheer each other on or gently tease each other for a near-miss of a hand.
Competition creates adrenaline and excitement, and when players are motivated to compare against each other, they will be tempted to stick around longer and play more.
Potential Issues & Fixes
Of course, offering avenues of communication for players can also lead to potential issues.
Language barrier: If your casino is targeting a global playerbase, some players may find it hard to communicate with each other. As mentioned earlier, phrases like ” luật chơi blackjack” (blackjack rules) or “chơi blackjack online” (play blackjack online) may cause confusion. Offering a built-in translation service for your forums and chat boxes might help, even if it’s imperfect.
Player Moderation: With free communication between players also comes the risk of this service being abused, whether due to players picking fights, spamming, or harassing others. If your casino chooses to offer more communication options, it also needs to ensure that those channels have proper moderators in place to prevent malicious actors.
