“Blackjack là gì?” That means, ‘what is blackjack?’ in Vietnamese. Can your company answer that question? Despite blackjack’s popularity in casinos, accounting for 31% of physical casino gameplay, the demographics of online blackjack players overwhelmingly skew towards one gender and certain nationalities. There are many more untapped demographics out there, and this article will explore the importance of your company targeting new demographics to promote online blackjack fun casino games, which may improve your earnings.
Table of Contents
1. Historical Popularity
2. More Men than Women
3. Explanation
4. Women and Online Blackjack
5. Southeast Asian Demographic
5.1 Philippines
5.2 Vietnam
6. Conclusion
Historical Popularity
Before we address “Blackjack là gì” let’s first take a look at blackjack’s historical popularity.
At casinos, both physical as well as online, blackjack has been a popular game for a long time, ever since it was introduced to America (most likely in the 1800s). Step into any casino, and blackjack will likely be available there. Even sports bookmakers offer it as a game option sometimes!
But surprisingly, or perhaps unsurprisingly, the demographic of blackjack players up to till today still consists mostly of men, with much fewer women participating in this card game at casinos.
More Men than Women
Even in online blackjack, statistics indicate that the player base skews more towards men, and most of these men are young, within the 21-35 year old range.
These players also have an average household income of $35,000 per year.As for older players both male and female, they seem to prefer games like slots when playing at casinos. It’s something worth noting when you’re taking stock of demographics at your own online casino.
Explanation
Without going too deep into the statistics, the outsized population of young, male blackjack players at casinos both online and also physical is likely because it’s a very fast-paced game with good payouts, which may appeal to young, male players that want the thrill of winning, and winning big.
Not that women can’t play fast-paced games with big prize pools of course, but if there’s a huge crowd of rowdy, loud male blackjack players at a physical casino, women might avoid that game. Despite online blackjack’s more solitary nature, this learned behaviour seems to have carried over as well.
The profile of online gamblers still skews to men at 64.9%, between the ages of 21-50. 59.9% of these men are married, and 40.5% have a college education.
Women and Online Blackjack
Fortunately for your company, that does mean women who play blackjack fun casino games are a somewhat untapped demographic, which has been growing in recent years.
According to research by Britain’s National Centre for Social Research, the number of women playing online blackjack fun casino games, at least in Britain, has grown by a lot in the past 10 years or so. One major benefit of online gambling is that your players can be anonymous and hide their real identity without needing to disclose anything.
Nearly half of the female population in Britain now plays blackjack, and this population is still growing by a lot. And the same research also indicates that women aren’t just focusing on blackjack, but also trying out loads of other table games. Perhaps it might be a good idea for your casino to direct some focus towards capturing this market.
Southeast Asian Demographic
And speaking of capturing markets, let’s go back to our initial question: Blackjack là gì?”. Southeast Asia, including Vietnam, has a large number of gamblers. Amongst these, there are a lot of blackjack fun casino game players as well.
Philippines
For example, the Philippines has one of the largest gambling markets in Asia. Gambling was legalized in the Philippines in 1976, and has only grown since then. There are many prominent casinos in this island nation, including Resorts World Manila near the Manila International Airport, the first integrated casino resort in the Philippines. Most other major casinos are located inside Entertainment City in Manila Bay. The Philippines has 76 casinos and 66 casino hotels in total. The nation depends a lot on these casinos to bring in tourism and boost the local economy.
Vietnam
As for Vietnam, “Blackjack là gì?”, gambling rules are stricter there, but the regulated casinos that exist do bring in a large amount of revenue still. Statistics indicate that the total revenue of their casino games market was around US$6.56m in 2022!
By comparison, America’s casino market, which is the biggest spender worldwide, generated an income of US$3,358.00m in 2022.
Vietnam definitely can’t compete with that, but this does indicate that the gambling industry is growing in Vietnam, and many customers as well as providers from that nation are eager to get in on the action. By 2027, it is projected that Vietnam’s casino games will have a market volume of US$9.97m.
In terms of online casinos, the Vietnam market is no slouch either. In-app purchase (IAP) revenue amounted to US$4.90m in 2022, while advertising revenue reached US$1.60m. Their download numbers for casino games were around 54.39m downloads.
Conclusion
With so many lesser-targeted demographics ripe for harvesting, it’s important that your online casino company is prepared to take advantage of this. This means planning well, and more importantly, pairing up with the right online blackjack software provider to ensure your casino is equipped with the right tools and games. Choose providers like Pragmatic Gaming, or Nautilus Games, which are reliable and can help you in reaching new demographics.
